Against
Skateboarding has begun to garner a following in China despite a negative perception among people. Inspired by the Chinese character “Ni”, which literally means to go against the norm and choose your own path. We decided to create the first-ever Converse skate team in China and set them off on a cross-country journey to unite and inspire passionate young skaters.
Documentary Case Study











Music festival activation
Role: Concept / Art Direction / Design • Agency: W+K