Apple
To expand its presence in Greater China, Apple needed to create product campaigns that are locally relevant. We were tasked to ensure content strategy, product benefit, creative appeal, and marketing initiatives can resonate with consumers in China, Hong Kong, and Taiwan.
iPhone “Harmony”
iPad “Do it all”
iPad “This is good”
iPad “See more”
iPhone “Melody”
iPhone “iCloud”
iPhone “Camera”
iPad “Learn”
Macbook “Colors”
iPad “We’ll always”
Role: Art Direction/Design • Agency: Media Arts Lab