Discover your unknown

Sports fatigue had set in after one of the most successful Olympic games in history. How do you encourage the youth in China to not be satisfied with the status quo and continue to push forward? By tapping into the many “Unknown” possibilities of sports. Try alleyway basketball, experiment with new routes, have fun, fall, fail, try again, and see where your “Unknown” potential can take you.

Teaser poster - “Discover your unknown”

TVC

Case Study

Role: Art Direction/Design   •   Agency: W+K

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