Rethink Reality

With VR still in its infancy, VIVE needed a brand campaign that features itself as the best first-person view gaming system in the world in order to justify its high entry point. The concept of realities changing around you regardless of demographic, location, or interest was based on the product truth of being the best fully immersive VR gear on the market. Once you’ve tried VIVE, your definition of “Reality” will forever be changed.