Holidays by Us
The holiday season is the biggest selling period for Google Store. Based on the insight of holiday seasons around the world are full of family traditions that are diverse and unique, we developed a socially driven campaign that was relatable and shareable. We first kicked off #HolidaysByUs campaign on Twitter to gain awareness and traction.
A user-generated content and engagement call to action would prompt users to share their unique holiday traditions with Google Store.
On the Google Store's online retail platform, each week of the holiday season was decorated with various holiday themes across the site. This approach led to an uplift of 28% in engagement, 22% in traffic, and 11% in transactions compared to the previous year.
The campaign culminated in a live stream event at the New York pop up store and generated over 57 million impressions during the seasonal run.
Social Campaign Recap Video
Thousands of customer tweets are displayed in the New York pop-up store and refreshed daily.
Role: Team Lead / Concept /Art Direction / Tone • Agency: Beyond