Smart Things
Samsung’s hardware ecosystem extends far beyond its competitors, with the SmartThings app as the base for controlling everything in your Smart home. But they have an awareness problem and a low usage rate. Our strategy was to create a series of lifestyle videos that can visually demonstrate the core features and benefits of SmartThings while maintaining a playful tonality.
Product feature: Scene mode allows control over multiple actions with a single tap.
Product feature: A home fully synchronized with your appliances can save your night.
Product feature: Count on Automations to care for your home when you’re away.
Product feature: Seamless screen-mirroring from TV to mobile when you need it most.
Role: Team Lead / Concept / Art Direction/ Tone • Agency: Beyond