Bixby

Samsung’s voice assistant Bixby launched on Galaxy S8 to less than enthusiastic fanfare. Therefore, the launch of Bixby 2.0 on Note 9 needed to not only reverse mindset but also highlight innovation in key areas such as personalization, customization, adaptive learning, and ease of use. To differentiate from the competition, we created a series of use case videos that are whimsical in nature and focus on relatable scenarios for the global market.