Project Infinity

With Google’s entry into the hardware market, they needed to unify a fractured e-commerce system into a single platform that can entice, educate and drive conversion. Project Infinity aimed to create that platform by celebrating the pillars of the hardware brand principles (Radically helpful, Thoughtfully designed, and Deeply yours.) Putting the user at the heart of a fresh, interactive experience was the key for us. The concept was to create a destination that would bring the spirit of Google innovation together into a single, shareable, ecosystem, using animation, video, and editorial content.