Discover Oncology
Medication non-adherence leads to over $500 billion of additional spending for the U.S. healthcare system annually. Proteus aims to tackle this issue with its Discover treatment solution. This program consists of an ingestible sensor inside the medication, a wearable patch, a patient mobile app, and a provider web portal.
From our user research, oncology patients wanted their experience of the app to be more human, warm and empathetic of their condition. I led the rebranding effort and quickly established an illustration direction for the brand. From there, we ran multiple design sprints to create an illustration guideline, designed across feature sets, and implemented the rollout all within one product release cycle.
Examining the user journey of a cancer patient, we prioritized screens based on the value of a feature, design effort and development time. From there, multiple illustration options were created for internal testing and remote patient validation before implementation.
The duration of treatment is often longer for cancer patients. So, delightful illustrations were created for on-week and off-week to bring a more positive user experience daily.
Completing a treatment cycle is no small feat, encouragement is tremendously useful and much needed during a patient’s medication journey. Therefore, timely animations are used throughout the mobile app to inspire and strengthen their mind + body.
Illustration guideline was created for internal team alignment and to ensure consistency in execution across the platform.
Role: Team Lead / Concept / Art Direction / UX • In-House: Proteus Digital Health