Instagram for Creators

The importance of the Creator economy cannot be understated. As one of the premier social platforms for Creator content, Instagram recognized content moneitization was the key to retaining the continued support of the Creator segment. Beyond the homepage, a dedicated blog, video library for Creators, Reels product page, among others, were also launched to build brand loyalty and to support their growth.

Instagram Creator homepage

Instagram Creator Lab, an edutainment destination and video library for creators, by creators.

Global Head of Web Design: Peter Zheng
Head of Visual Design: Chean Wei Law
Art Director: Ray Chang

CREDIT

Head of Creator Marketing: Kasey Turnage
Visual Designer: Kendall Kiernan
Content Strategist: Diego Cagara

Copywriter: Sunny Pak
Digital Strategy: Colin Craft
Agency: R/GA

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