FBB TV
The Global Business Marketing organization within Facebook had an issue to contend with. Video content was being produced in a silo without a singular destination to house, consume, and measure its effectiveness. I turned a webinar brief into a self-initiative project to solve an organizational pain point. The idea was to create a video repository that is customer-facing, offering our business audience worldwide a lean-back video-watching experience with recommended content so their learning journey could continue efficiently.
FBB TV homepage with recommended, series and categories tailored to the business needs of our audience.
Series page for video franchises to build brand and content equity.
Detail video page with social sharing and recommended content to continue the watch journey.
Global Head of Web Design: Peter Zheng
Head of Visual Design: Chean Wei Law
Art Director: Ray Chang
CREDITS
Visual Designer: Aaron Garner
Content Lead: Allie Townsend
Content Strategist: Anna Williams
Copywriter: Brian Borromeo
UX Designer: Dave Grant