Instagram for Business
With the new brand vision of “the Power of Collective Creativity,” we set out to redesign the site experience to reflect the global creative community in order to build brand loyalty. Helping our customers on their ad creation journey was also a core focus for this redesign. Product pages with step-by-step guidance and seasonal holiday pages are some of the highlights aiming to uplevel our customer’s marketing expertise.
Homepage redesign
Holiday shopping page redesign
House of Instagram lock up animation
House of Instagram transition animation


Global Head of Web Design: Peter Zheng
Head of Visual Design: Chean Wei Law
Art Director: Ray Chang
Head of Business Marketing: Grace Kao
Visual Designer: Summer Ross
Content Strategist: Diego Cagara
Copywriter: Sunny Pak
Digital Strategy: Patrick King
Agency: R/GA
CREDITS