Personalization
As Meta transitioned from a social media platform to a multi-faceted technology company, the website needed to evolve and find new ways to bring business value to customers. Anchored by our Jobs To Be Done on the site (To Learn, Get Help, and Uplevel Marketing Expertise), I focused on offering a personalized experience by leveraging machine learning algorithms, and an analysis of user signals to meet our users’ needs.
Meta rebranded homepage
Onboarding Journey
Personalized Marketing Plan
Cloud of Personalization Widget
The MVP for this widget aims to provide the most up-to-date account status and information for eligible advertisers.
Machine Learning Optimization
In this ML model for our homepage, the goal is to increase engagement by optimizing content based on their click through rate.
Global Head of Web Design: Peter Zheng
Head of Visual Design: Chean Wei Law
Art Director: Ray Chang
CREDITS
Global Head of Web Marketing: Niki Alexander
Content Lead: Allie Townsend
Content Strategist: Diego Cagara
Copywriter: Brian Borromeo, Sunny Pak
UX Designer: Dave Grant
Digital Strategy: Tyler Nickerson